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Painting of a woman writing a letter while her maid waits by the window
Watercolour of a girl writing at a desk in a room full of plants
A handwritten letter from 1585, opened flat, with its address on the back
A brass pen nib, close up

Personalisation

Personalisation means an email is written around something true about its reader, not just their first name in a template.

Personalisation

Personalisation in cold email means the message is shaped by something true about the person reading it. Putting a first name and a company name into a template is the weakest form; readers spot it in a line. The strong form starts from one specific fact, such as a product they launched, a city they opened in or a service they list, and builds the reason for writing on it.

In Scrisly, every draft is built on one fact taken from the lead's own website, shown above the email as "Built on" so you can check it before you approve. If the site gives no fact, the draft is still written, marked "No personal detail" and held for a person. Only a draft with a verified personal fact and a clean claim check can be approved automatically.