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Painting of a woman writing a letter while her maid waits by the window
Watercolour of a girl writing at a desk in a room full of plants
A handwritten letter from 1585, opened flat, with its address on the back
A brass pen nib, close up

Cold email

A cold email is a first message to someone you have no prior contact with, sent to start a business conversation.

Cold email

A cold email is a first message sent to a person you have not been in touch with before, usually to start a business conversation: a meeting, a trial, a quote. It differs from spam in three ways that matter to the reader and to the law: it goes to one chosen person at a business address, it says who sent it and why, and it lets the reader opt out at once. Rules differ by country; in Germany and Austria, for example, cold email to businesses needs prior consent.

In Scrisly, every cold email is written for one person from a fact on their own website, carries your postal address and a one-click unsubscribe, and leaves from your own mailbox.