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Painting of a woman writing a letter while her maid waits by the window
Watercolour of a girl writing at a desk in a room full of plants
A handwritten letter from 1585, opened flat, with its address on the back
A brass pen nib, close up

Campaign

A campaign is one group of leads, one brief and one sending schedule, handled together from finding the leads to the replies.

Campaign

A campaign is one group of people you write to for one reason: a brief that says who they are and what you offer, the leads that match it, the drafts written for them, and the schedule and mailboxes that send those drafts. Keeping these together lets you judge one idea at a time, by its replies rather than by how many emails left.

In Scrisly, you describe a campaign in plain words or import a list. Scrisly finds and verifies the leads, writes one draft per person, and shows the campaign as a pipeline from leads to replies.