Cold email glossary
The words of cold email, each defined in one paragraph: what a campaign is, how addresses are verified, why a catch-all domain is risky, what a spam score measures, how warm-up works and what belongs on a suppression list. Each entry ends with what Scrisly does about it.
Cold email glossary
Campaign
A campaign is one group of leads, one brief and one sending schedule, handled together from finding the leads to the replies.
Catch-all domain
A catch-all domain accepts mail for any address, so a check cannot tell whether one mailbox really exists.
Cold email
A cold email is a first message to someone you have no prior contact with, sent to start a business conversation.
Company profile
A company profile is what the writer knows about the sender: what you sell, to whom, in what tone, and the facts it may cite.
Email verification
Email verification checks that an address can receive mail before you send to it, so fewer emails bounce.
Mailbox warm-up
Warm-up means a new mailbox starts with few emails a day and sends more each day, so providers learn to trust it.
One-click unsubscribe
One-click unsubscribe lets a reader leave with a single click, from a header mail apps show next to the sender.
Personalisation
Personalisation means an email is written around something true about its reader, not just their first name in a template.
Spam score
A spam score rates how much an email looks like spam to a filter, from its words, links, headers and format.
Suppression list
A suppression list holds people and companies you must never email, applied to every campaign before anything is sent.